By Will Novosedlik

Up for a Mushroom Truffle Daiquiri? How about a Pork Ramen Mezcal Margarita? Or a Pho Mango Bourbon Sour? If these sound to you like the creations of some ultra-hip mixologist, you would be partly right, except you won’t find them at any ultra-hip cocktail lounge. The drinks are part of a collaboration between a team of mixologists at Campbell’s, as well as agencies Leo Burnett and Proof, and are available as recipes on a microsite called Campbell’s Brothtails.

http://strategyonline.ca/2022/02/02/collabs-and-creative-pairings-open-up-new-doors/